MÜLLER REBRAND

I did a re brand of the well known dairy brand Müller. I played on the use of the umlaut (ü) in the logo and the fact that, to the english market at least, the character looks like a smiley face. This reflected the companies core themes of friendliness and with that in mind I redesigned the logo to look more friendly, repackaged the Corner product and created marketing material.

I re designed the Müller logo to make it look more current and also to make it a lot friendlier. Therefore I employed a more rounded font and flat colours. I then repackaged the product to reflect umlaut smile in the logo with the tagline 'happier u. muller'

#Advertising #Branding #Logo #Packaging